Daily Search Forum Recap: January 13, 2022

Here is a recap of what happened in the search forums today...

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Google Local Search Results Grouping, Carousels & Count Labels

Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don't know or even think any of this has been rolled out recently but I do think this did roll out in 2021. In short, Google local search results are grouping things more, using more carousels and even offering filters with count labels.

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Survey Says SEOs To Allocate More Resources To Content Over Other Areas

Aleyda Solis posted a Twitter poll asking "in what area do you expect to allocate more resources/efforts in SEO this year?" She said you should base it on what you have planned so far. Most responded it is going towards content, then technical SEO, then link building and other.

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Reminder: Google Search Quality Rating Guidelines Not Designed For SEOs

Google's John Mueller posted a short post on Twitter that needs to be highlighted. He said "the quality raters guidelines are not guidelines for SEOs though." We often forget that, these search quality raters guidelines are for the search quality evaluators, they were not specifically designed as guidelines for SEOs.

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Google: Fluff Content Hard For Search Engines To Understand & Maybe Rank

Google's John Mueller the other day said on Twitter the example given to him was "less about duplicate content, and more about fluff." He said when it comes to fluff content, it makes "it hard for search engines to figure out what you're trying to say."

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