Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.
from Search Engine Roundtable https://ift.tt/V3jZEa7
Google Proposes Changes In EU Ad Tech Case For Ad Manager & More
Google proposed a number of changes in the ''¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.
from Search Engine Roundtable https://ift.tt/D7CALZK
from Search Engine Roundtable https://ift.tt/D7CALZK
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