Daily Search Forum Recap: August 4, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google now says core updates can impact local search and also image search...

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Google Core Updates Can Sometimes Impact Image Search & Local Search

Danny Sullivan of Google confirmed on Twitter that core updates can sometimes impact both image search and local search results. This comes after Danny said that local updates don't impact local results. But now he is saying "it depends" and can impact all content types across search.

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Google: Try To Use One Sitemap File For Google News

Google's John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to "crawl it faster" and Google does not "have to consolidate signals" he added.

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Microsoft Advertising Target Impression Share Bidding & More

Microsoft Advertising this week announced in its August roundup it launched Target impression share bidding, Integral Ad Science (IAS) protection, new automated extensions, labels for account organization and changes to unified accounts.

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Google Analytics Now Tracks Google News Showcase Discover Traffic

It seems like Google Analytics is now showing some of Google Discover traffic, likely from the Google News Showcase. If you check your acquisition, source and medium traffic, you may see [newsshowcase / discover] in the list.

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