Daily Search Forum Recap: September 14, 2021

Here is a recap of what happened in the search forums today...

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Google Tests Larger Sitelinks Block Design Again

Google is testing a larger sitelinks layout block design again. Google tested tons and tons of sitelinks formats over the years including this one. It began testing this look again a few months ago but the tests seem to be increasing, maybe we will see this new look rollout soon?

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Google's John Mueller Explains Passage Ranking In More Detail

We've covered the topic of Google passage ranking with tons of articles over the past several months. But in this past Google video hangout with John Mueller, John explained in a nice way what passage ranking is all about.

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Google: Smart Internal Linking Can Help Google Trust Your Site More

I found it super interesting to listen to a dialog between a new German startup and Google's John Mueller. The conversation leads to John Mueller<<� explaining that new sites can ultimately use internal linking to funnel Google through the most trusted and quality pages on the site, to earn trust and then get Google to crawl more and more of those pages over time after that trust was earned.

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Google Merchant Center Unique Product Identifier Enforcement

Google announced that beginning on September 15, 2021 Google will enforce correct unique product identifiers (UPIs) for your products uploaded to Google Merchant Center, even for free listings. Google said it is "expanding this enforcement and applying it to products listed in free listings."

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