Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern

A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.

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Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.

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Daily Search Forum Recap: February 23, 2021

Here is a recap of what happened in the search forums today...



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Google Ads Console Is Down & We're Back

Google Ads is currently not loading for advertisers now. If you try to login to ads.google.com you will be presented with a 502 server error. Google Ads went down at about 3:10pm ET today.


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LinkedIn Pages Updated With New Features via @MattGSouthern

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content.

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11 Important Image SEO Tips You Need to Know via @annaleacrowe

Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed.

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4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail

Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.

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10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future

Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.

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Digital Public Relations Myths & Musts for Earned Media Success via @lisabuyer

Earned media from PR complements paid and organic. These are the "musts" in digital public relations, as well as misconceptions that hinder PR success.

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WordPress 5.6.2 Update is Largely Successful via @martinibuster

WordPress 5.6.2 update safely rolls out with a fix for a bug introduced by the previous update. Publishers are encouraged to update.

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Some Google Search Ranking Algorithm Chatter Past Few Days

I've been on the edge about if I should report or not report some of the chatter and signals I am seeing around a possible Google search ranking algorithm update. I was seeing some somewhat small signs since the weekend of an update but those signals are picking up a little bit more a few days in.


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Google Talks About Its Serving Index & Index Shards

In the latests episode of the Search Off The Record podcast with Googlers John Mueller, Gary Illyes, Martin Splitt and this week's special guest Mariya Moeva - they spoke about Google's SiteKit and then also about the serving index. Gary gave a summary of how Google's serving index works.


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