Facebook Pages Redesigned, 5 New Features Added via @MattGSouthern

Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.

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Daily Search Forum Recap: January 6, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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What Is the Google Knowledge Graph & How it Works via @MattGSouthern

Learn how Google's Knowledge Graph works, how Knowledge Panels are generated, how to get in or request edits, and how it impacts SEO.

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Beyond Traditional User Intent: Why & How to Go Granular via @marktraphagen

SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue.

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International SEO for 2021 & Beyond: 9-Point Checklist for Success via @BoghThomas

To succeed in international SEO you need to have the right strategy. Here's the guidance you need for successful international SEO execution in 2021.

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Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances via @digital_future

Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.

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No, A Google My Business Profile Not Required To Show In Google Web Search

Google's John Mueller had to confirm that you do not need to have a Google My Business verified business listing to show up in Google Web Search. You do need a Google My Business listing to show up well in Google Maps and in the local pack results or to show a local panel in search but not to rank in web search.


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Google Search Team Launched Changes That Negatively Impacted Revenue Substantially

Ryan Moulton, a software engineer who has worked at Google for almost 15 years now, said in a HackerNews thread that the Google Search team and he personally have purposefully launched "ranking changes [in Google Search] that negatively impacted revenue substantially." He said this to drive a point that "there's an aggressive firewall between the ads and search organizations."


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Reminder: Google Search Console Coverage Report Silently Follows Redirects

Google Search Console Coverage report and URL inspection tool silently follow redirects, as John Mueller of Google put it a while back. Glenn Gabe posted a useful reminder on Twitter yesterday that Search Console reports on destination urls and "if you see urls that are categorized as blocked by robots.txt or noindexed, but they aren't, they could be redirecting to urls that are."


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Beware: Yocale May Be Added To Your Google Local Listing

We have seen restaurants have to deal with food ordering services being automatically added to their Google Maps and Google Local business listings. Now it seems professional service businesses, like law firms, need to worry about this happening as well.


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