Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this may clear things up a bit.

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ChatGPT's Search Marketing Share vs Google

Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.

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Bing Video Search Tests Categorizing Videos

Microsoft is testing categorizing the videos within its Bing video search results. Bing's video search interface can show at the top a featured video for the query, then trending videos related to the query, then short videos, then a related category of videos, followed by the normal video thumbnails.

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