Daily Search Forum Recap: October 29, 2021

Here is a recap of what happened in the search forums today...

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Search News Buzz Video Recap: Google Search Update On 10/26, Continuous Scroll Confusion, Search Console API Updates & Meta

This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th. There is confusion around Google's continuous scroll and the impact it has on Search Console reporting...

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Google Search Handled Facebook Name Change To Meta

The big news yesterday was that Facebook announced its new company name - Meta. Yes, Facebook's company name is Meta. Like meta data, meta tag, and all the other metas that Google Search might have ranked prior. But when Facebook's announcement came out - the Google Search results adapted quickly to rank this breaking news.

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Google On How To Reduce Duplication By A Factor Of 10X

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won't help you much, it is more about looking where you can "reduce duplication by a factor of 10x."

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Google: An Often Updated Sitemap Might Be A Good Idea

Google's John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are "often updated." John said "putting the newer URLs into a single "often updated" sitemap file is probably a good idea here."

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