Daily Search Forum Recap: July 28, 2021

Here is a recap of what happened in the search forums today...

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Google Ads Imposes New Surcharges To Cover International Taxes & Fees

Google Ads emailed a bunch of advertisers yesterday morning about new surcharges to be added to your Google Ads bills for ads served in certain countries. Google has been doing this for some time but Google added a slew of new countries to the list that it will start taking on 2% to 5% in surcharges as of October 2, 2021.

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Alphabet Google vs Microsoft Bing Ad Revenues - Earnings Reports

Both Alphabet, Google's parent company and Microsoft, Bing's parent company, released earnings last night. Both companies reported significant increases in ad revenue from search and other areas from last year to this year.

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Google Hotel Listings Add Sustainability & Eco Certifications Attributes

Google added sustainability and eco certifications to the top of the hotel listing attributes options. Nevena Ivanova spotted this and shared the screenshot below on Twitter. Nevena wrote "Sustainability and Eco certifications were added to the top of the list. Not seeing them published on the live pages yet."

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Google Local Business Listing In Search Displays Areas Served

Google seems to be testing a new attribute or label for displaying local business listings. The new label is named "areas served" and shows you what regional areas that business serves.

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