YouTube Shares 3 Keyword Research Tips For Videos via @MattGSouthern

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

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Daily Search Forum Recap: January 7, 2021

Here is a recap of what happened in the search forums today...

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Join IBM’s Keith Goode Master Class on Advanced SEO at eSummit via @MrDannyGoodwin

Learn from a leading SEO professional the best SEO strategies and master the skills and tools to beat your business goals in 2021.

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22 Possible Reasons Why Your Site Traffic Dropped via @lorenbaker

Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped.

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Google Search Patents 2020: The Mega-Post Roundup via @theGypsy

Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020.

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Google Working On Improving Robots.txt Tester Tool

Gary Illyes from Google confirmed he is slowly working on improving the robots.txt tester tool, which is currently available on the old version of Google Search Console. He said on Twitter "we're currently in the process(*) of integrating the tester with the production version of the parser."

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Google Data Studio Can Pull Search Console News Queries

The folks at the Google Analytics posted on Twitter yesterday that if you are using Google Data Studio and using the connection feature to Search Console, you can now bring in query data filtered by Google News sources. Google said "the Data Studio Search Console connector now shows you search data coming from Google News, in addition to existing data from Google Search, Image Search, and Video Search."

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Partnership Marketing: How to to Build Links & Visibility via @seo_travel

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here.

The post Partnership Marketing: How to to Build Links & Visibility via @seo_travel appeared first on Search Engine Journal.

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Google’s Smith Algorithm Outperforms BERT via @martinibuster

Google’s new SMITH algorithm understands long-form content better than BERT

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Carolyn Lyden Joins The Search Engine Land & SMX: Reaction

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past 14+ years. And one of those changes happened this week with the hire of the new "director of search content," Carolyn Lyden.

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