Google Search Console Generative AI Performance Report Available For All

The Google Search Console generative AI performance reports seem to be live for everyone now. Google has not yet announced the full rollout of the generative AI performance reports but after checking all my profiles in Search Console, it seems to now be fully live.

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Google Home Page Create Images, Ask About Files & Brainstorm Buttons

The Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now "Create images," "Ask about files," and "Brainstorm" buttons below the big search box. This is in addition to showing the AI Mode button, the plus sign at the left of the search box, Google Lens, and the Voice button.

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Google Crawlers Send HTTP Requests: HEAD, OPTIONS, PUT, PATCH, DELETE

Gary Illyes from Google said that Google's crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the total number of requests all Google's crawlers send. Google sends them for JavaScript, he said.

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Google Ads Live Tests Of Strong Match Labels

Google Ads is now testing the "Strongest match" and "Strong match" labels it announced back in mid-June. This is the first time I have seen this label in the wild. I am actually a bit surprised Google went on with this test after the backlash...

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Google Ads Won't Let Free Email Accounts Take Sensitive Actions

Google Ads is testing a new security feature to disallow free domain email addresses (such as @gmail.com or @yahoo.com) from performing sensitive actions on a Google Ads advertiser account. Google will only allow those using corporate emails to perform such actions.

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Google Local Services Platform Policies Now Local Services Ads Requirements

Google has renamed the Local Services platform policies document to Local Services Ads requirements. I am not sure if this was renamed and reworded because the Google Local Service Ads platform is being migrated into the main Google Ads platform but it just seems weird to do this now?

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Google Ads Ad Preview & Diagnosis Captcha Bug

The Google Ads Ad Preview and Diagnosis tool, where you can preview your ads in the Google Search results, within the Google Ads interface is broken. It loads a CAPTCHA box and doesn't let you remove the CAPTCHA from being displayed. So you cannot use the tool to preview your Google Ads.

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Handle Swapping Coming To Google Search Profiles

Google is currently beta testing a new Search Profiles feature named Handle Swapping. Handle Swapping allows you to switch your handle to any of your linked verified platforms within Google. Some sources say it's launching very soon.

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Bing Webmaster Tools SOAP/POX APIs To Be Retired On August 31, 2026

Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.

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Google Search Filter By Recent Broken

If you try to filter you Google Search or Google News tab results by the recent search tools option, it simply won't work. If you try to select the "Tools" and then "Recent" options, including the past hour option, it won't listen to that filter and it won't filter the content by the last hour.

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Google Business Profiles Products Are Stuck In Pending Status

Google has yet another bug with the Google Business Profiles platform. This one is with products being placed in "Pending" status, new products and old products, I believe. This started a couple of days ago and the issue still seems to be lingering, or pending, if you will. I have not seen Google respond to the complaints about this issue but it does seem widespread.

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Google Discover Tests Read Later Queue Carousel

Google is testing a new carousel at the top of the Google home page on mobile for Google Discover. It is a carousel of content that is titled "Read Later Queue," and it comprises articles you saved to read later.

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Bing Ads Revenue Up 10%

Microsoft reported its fourth-quarter 2026 earnings, showing that its search and advertising revenue was up 10%, indicating its ad growth was 2 points lower than the previous quarter. The previous quarter it was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.

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Google Ads Lead Journey Mapping

Google Ads posted details about a new feature it calls "Lead Journey Mapping." Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.

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Google Ads Budget Panel

Google Ads has introduced what it calls "Budget Panel," which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel "provides customized budget recommendations to optimize campaign performance and prevent low starts."

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Microsoft Advertising Ad Preview Hub For PMax Campaigns

Microsoft Advertising has rolled out the Ad Preview Hub to now support Performance Max campaigns. Microsoft Advertising Ad Preview Hub launched for other campaigns this past January and is now supported for PMax campaigns.

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Google Ads To Allow For Social Casino Games Ads

Google updated its Google Ads policies to begin to allow for Social Casino Games. Social Casino Games are mostly free-to-play gambling-like games found on social networking sites. Google said it will gradually introduce the ability for some advertisers to apply for certification for such ads.

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Google Request Indexing Issue With Robots.txt Files?

Google may have a bug or issue with using the request indexing or recrawling your robots.txt files within Google Search Console. Supposedly, the feature is not working properly for all sites, but it is working for some sites as well.

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Google Ads Editor Version 2.13 Is Now Available

Google has released version 2.13 of the Google Ads Editor, which includes 17 new features and removes one older feature. The full list of features is below, as Google posted on its site. Google Ads Editor is a free...

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Google Search Ranking Volatility July 24th Through The Weekend

As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we are seeing an unconfirmed Google search ranking update, with a lot of volatility throughout last week, but it kicked into high gear on Friday.

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