Google Ads Text Guidelines Rolling Out To All In AI Max

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.

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Google Tests Web Mentions In Retailer Store Pages

Google is testing adding "web mentions" to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google.

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Bing Tests 2x2 Video Grid Layout

Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.

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February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks

Google's February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.

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Google Post Reoccurring Scheduling Coming

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.

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Google Search Brief Serving Issue This Morning

Google had a brief issue with serving search results this morning, February 25th. Google documented the issue at around 1:30 am ET on Wednesday, February 25th and said it was resolved a minute later.

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Microsoft Advertising Tests Shopping Carousel With Multiple Images Toggle

Microsoft Advertising is testing an update to the shopping ads carousel that can show multiple images in a single card. Essentially, you are seeing a carousel within a carousel for Bing shopping ads.

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Bing Updates Shopping Ads Design

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.

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Google Search Console Page Indexing Report Missing A Chunk Of Data

The Google Search Console page indexing report seems to be missing a chunk of data. The missing data is from December 15th and earlier, but we do have data from December 15th (14th) through today.

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Google Search Ranking Volatility Beginning To Cool?

Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.

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ChatGPT Ads From Expedia Spotted In The Wild

As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing ads in the wild within ChatGPT until now.

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Google Sponsored Places Search Ad Unit

Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying "Sponsored results" or a local pack with sponsored listings.

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Google Ads Updates Certification Process For Cryptocurrency

Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is "incrementally to all advertisers over a period of time and not all advertisers and certification applications will be affected immediately," Google wrote.

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Google AdSense Anchor & Vignette Ads Bug Won't Close Ads

There is a bug impacting a number of Google AdSense publishers where the anchor and vignette ads won't close for users. This has been an issue since February 13th and Google is reportedly working on a fix for the issue.

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Google AI Overviews Have Blue Links Before Click & Gray After Click

Did you know that the Google AI Overviews link citation paperclip icons are blue before you click to see more of the overviews and then after you click on them, that icon turns to a gray color.

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Google Ends Parked Domains (AFD) On Search Partner Network

Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, "Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10, 2026."

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Google Search Ranking Volatility Remains Heated Through The Weekend

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

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Bing Tests Underlining Name & Price In Shopping Ads Carousel

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

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Google AI Mode Launches UCP-Powered Checkout

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.

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Google AdSense Adds New Triggers For Vignette Ads

Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.

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