Daily Search Forum Recap: July 21, 2021

Here is a recap of what happened in the search forums today...

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Google Drops The AMP Label In The Mobile Search Results

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

from Search Engine Roundtable https://ift.tt/3hSjIwM

No Results Found Response Can Lead To Soft 404s In Google Search Console

Did you know that returning a "results not found" type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change.

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New Google Ads Three Strikes And Your Out Policy

Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google's Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third strike, your account can be suspended.

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Google Illustrates Causes For Various Organic Traffic Drops

Google's Daniel Waisberg did this outstanding post and illustration, he calls sketches, of how Google would categorize the types or causes of organic traffic drops. The categories include technical issues on the site level, technical issues on the page level, manual actions, algorithmic changes, seasonality and simple reporting bugs.

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