Google Structured Data Testing Tool Lives On At New Domain via @MattGSouthern

Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain.

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Google: Keyword-Heavy Titles Not Against Our Guidelines via @MattGSouthern

Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines.

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Daily Search Forum Recap: December 15, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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How to Stop a Webpage from Ranking (Without Deleting It) via @rollerblader

What should you do when the traffic you're attracting to your local business isn't really relevant? Here's what you should look into and consider.

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Learn How to Improve PPC and Paid Social Results in 2021 at SEJ eSummit via @MrDannyGoodwin

Take your PPC campaigns to the next level. Drive more leads and maximize revenue with eSummit’s 7 PPC and Social Sessions & Master Class.

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All I Want for Christmas Is My Keyword Data Back via @tonynwright

With 2020 drawing to a close and the holidays almost here, what do you think SEO professionals are wishing for? Read on to find out.

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SEOAsked.com - Portal To Search For Google SEO Q&As On Twitter

Here is a good idea, a site that archives and lets you search for tweets from Googlers who answer SEO related questions. The site is not perfect, but the concept is very good - Seoasked.com.


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Google Gives New Names To Surfaces Across Google & Shopping Actions

Google is renaming surfaces across Google and Shopping Actions. Surfaces across Google instead will go by the listings rather than the feature itself, i.e. free shopping listings and Shopping Actions will be called Buy on Google.


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Google Tests Expandable Descriptions / Snippets In Search

Yesterday we reported how Google was testing dynamically expandable images below snippets. Now I am seeing reports of Google testing expandable text descriptions in the snippets. Here is a GIF of it in action from Jordan Long on Twitter.


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Bing Webmaster Tools Begins Microsoft Clarity Integration

Microsoft has integrated its new analytics tool, Microsoft Clarity, with Bing Webmaster Tools. Microsoft Clarity user behavior analytics tool that helps you understand how users are interacting with your website through features such as session replays and heatmaps. You can now add it to your site via Bing Webmaster Tools.


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