Daily Search Forum Recap: July 18, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Just when you thought the ranking tools couldn't get any hotter, today...

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Google Search Tests Boxed-In Favicon Design

Google Search is testing boxed-in favicons for snippets. That is, instead of the favicon as is, Google is placing them in a square box.

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Google's John Mueller On Keyword Research For SEO

Google's John Mueller was asked if keyword research helps SEO. John immediately replied, "no," but then explained why he said no. It is not the task keyword research that helps with SEO, but understanding what you are writing about and why that kind of helps.

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Google: Making Up Fake Online Profiles Is Awkward & Cheap; You Don't Need Multiple Personas

Google's John Mueller seemed to get annoyed the other day around people faking who they are with fake personas. He posted a PSA, public service announcement, on Twitter Monday saying, "PSA making up fake people for your review site is awkward, even with fake Linkedin profiles. Copying YT reviews from others together to make your own is cheap. Submitting it as a ranking question to the office hours, uhm, what do you want us to say?"

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Google News Suggested For You - To Find News Sources

Google News seems to be testing a new section in the "for you" section named "Suggested for you." This section shows you news sources that you can follow within Google News.

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Google Pinball Arcade Games In Irvine Office

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