Daily Search Forum Recap: December 18, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google Search Patent Update – December 18, 2020 via @theGypsy

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.

The post Google Search Patent Update – December 18, 2020 via @theGypsy appeared first on Search Engine Journal.

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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!

The post Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast] appeared first on Search Engine Journal.

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Content Experiences Are the New Content Marketing

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.

The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.

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Search Marketing Year-End Audit Tips via @joshuacmccoy

A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right.

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Search Buzz Video Recap: Google December Core Update Done, Google 8th Day Update, Structured Data Tool Sticking & Search Snippets That Expand

This week was again another busy week in search. Google has confirmed that the December 2020 core update is officially done rolling out and guess what, it looks like our site has recovered with this update...

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We're Not Done Yet: Another Google Search Ranking Update - 8th Day

There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours. This comes just a day or so after Google confirmed the December 2020 core update is done rolling out and on the 8th day of Chanukah.

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How to Maximize Link Building Impact in 4 Steps via @jamarketer

Links improve rankings. But how can you maximize link building impact? Here are four ways to do it today.

The post How to Maximize Link Building Impact in 4 Steps via @jamarketer appeared first on Search Engine Journal.

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Google Antitrust Lawsuit Over Advertising Practices

You all know I hate writing about legal topics in search but I need to at least document these big ones here. And there is a lot going on. A lot of it is around alleged anti-competitive practices, with Facebook, hurting the advertisers on their platforms.

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Google: We Do Not Prioritize Crawling, Indexing Or Ranking By Platform

Google's John Mueller said on Twitter that Google Search does not prioritize crawling, indexing, or ranking by platform used. So if you use WordPress, Wix, Movable Type or something completely custom - Google won't really directly care.

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