Google Documents Read More Snippet Links Best Practices

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.

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Microsoft Bing Offers IndexNow Support To The Internet Archive

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.

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Google Local Service Ads To Pull Rich Content Through Your URLs

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.

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Google AdSense Offerwall Is Now Generally Available

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.

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Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.

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Microsoft Advertising SOAP API Being Retired Jan 31, 2027

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

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Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."

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Google May Ignore Links From Sites That Spam & Violate Policies

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.

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Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its documentation to clarify file size limits for Googlebot (and various versions of Googlebot).

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Reusable "Skills" Are Coming To Gemini In Chrome

If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt...

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Google's March 2026 Broad Core Update Has Completed Rolling Out

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...

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âJarvis Approachingâ: Google's Sundar Pichai Signals an Agentic, Multi-Threaded Future for Search

Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a future where Search is Jarvis-like where users will be completing tasks and have "many threads running"...

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Google Ads Testing New Layouts for Multi-Location GBP Assets?

Spotted in the wild are what appear to be swipeable GBP location assets.

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Programming Note: Offline For Last Days Of Passover Wednesday & Thursday

This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here. I hope to come back soon...

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GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

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Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...

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Google Ask Maps Fully Available In US and India

Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."

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Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.

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