Google Ads To Delete Accounts Without Campaigns After 6 Months

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it'll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.

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Google Ads AI Max Adds Sources Column in Search Term Report

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

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Google AI Mode What To Know Section: AI Product Summary

Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.

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Google Ads Experiments With Settings New Customer Value

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.

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