YouTube Analytics Adds ‘First 24 Hours’ Metric via @MattGSouthern

YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.

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Daily Search Forum Recap: January 13, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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How to Build SEO Into a Product via @Kevin_Indig

Instead of making SEO an afterthought, "building SEO into the product" means developing it with SEO in mind. Here's a 5-step process you can use.

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How to Build the Perfect Facebook Ad Audience via @GaryLHenderson

Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.

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Do Incognito Searches Affect SEO or Rankings via @RyanJones

What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.

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Google Might Not Launch The Page Experience & Core Web Vitals Label/Icon In Search

When Google announced the launch date of the Google Page Experience Update it also said that they may launch a label or indicator in the search results to convey to the searcher which pages do well with those metrics. We saw Google testing this icon a while back as well. But keep in mind, this indicator may never launch.


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Small Google Algorithm Update Around January 12, 2021?

I know I just reported about an unconfirmed Google ranking algorithm update around January 7th and 8th but I think I am seeing signs of another one that started to get noticed January 12th or maybe the day before.


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No, Google SMITH Algorithm Is Not Live

There is some speculation in certain SEO groups and forums that Google has launched a new algorithm that is better than BERT and RankBrain named SMITH. SMITH stands for Siamese Multi-depth Transformer-based Hierarchical (SMITH) Encoder. This is not live, it is currently just a research paper from Google.


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Google: Too Focused On One SEO Tactic Can Hurt Overall SEO Results

If you are too focused on one specific area of your website, you can be missing out on other areas that need your attention. Being too laser focused, in any area, can cause you to lose sight of the larger picture and can end up hurting you in the long run. This is good generic advice and good SEO advice.


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