Google Customer Match Policy Warning: Don't Harm Users Or Else...

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.

from Search Engine Roundtable https://ift.tt/6yEuaSJ

Google Merchant Center Adds Sale Events Promotion Type

Google has added a new promotion type to Google Merchant Center named "Sale events." Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now.

from Search Engine Roundtable https://ift.tt/Ox3saKT