Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search.
from Search Engine Roundtable https://ift.tt/x4XAiNI
Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews
A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Business Profiles tools.
from Search Engine Roundtable https://ift.tt/8waikzo
from Search Engine Roundtable https://ift.tt/8waikzo
Google Search Tests Top Quality Store Badge Near Site Name
Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet.
from Search Engine Roundtable https://ift.tt/pqs7y5h
from Search Engine Roundtable https://ift.tt/pqs7y5h
Prompt Injection Added To Bing Webmaster Guidelines
Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate prompts, manipulating generative AI systems (GenAI) into leaking sensitive data, spreading misinformation, or worse, according to IBM.
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from Search Engine Roundtable https://ift.tt/qdWZNlt
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