Google Explains Why Soft 404s Are Bad

Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search.

from Search Engine Roundtable https://ift.tt/x4XAiNI

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