Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results.
The post Google’s John Mueller Confirms Core Updates Apply to Discover via @MattGSouthern appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today...
Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.
The post Google: Same Content in Different Formats is Not Duplicate via @MattGSouthern appeared first on Search Engine Journal.
Posted by CassandraLeeanne
Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website.
In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.
With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient.
The link index study was done by Perficient, a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies, focused on SEO trends and topics. For this study, Eric Enge, Principal at Perficient, Search Engine Land author, and well-known SEO SME, led the investigation.
The study compared 3,000 search queries across the Technology, Health, and Finance market sectors to evaluate the link indexes of Moz, Ahrefs, SEMrush, and Majestic. The queries were evenly split across the sectors, and then used to pull results from Google for the top 100 domains. This led to the statistically significant sample size of 85,308 domains. Perficient then used the APIs for all four link indexes and evaluated the results. Perficient also performed manual checks to validate results.
Full disclosure: Moz financed the study, but Perficient conducted it independently — the conclusions are 100% their own, with no influence from Moz.
"The link graph — the sum total of all of the links that connect the pages on the worldwide web — is the foundation of PageRank and the original Google algorithm. While a lot has changed in 20 years, high-authority links are still a driving force in how Google values and surfaces content. Our goal is to reveal as much of the link graph as possible to understand how Google sees the web and rewards authoritative content, while at the same time helping people focus on the highest quality and most actionable links." — Dr. Pete Meyers
In link research, size matters. Whether you’re launching a link building campaign, performing competitive analysis, or creating a Google disavow file, finding the most complete set of links to any URL or domain directly impacts the quality of your work as an SEO.
When performing link research, the number of raw links isn't always as important as the number of unique linking domains. A tool that reports a million links, but all from the same domain, isn't nearly as valuable as a tool that reports 1,000 links from 100 different domains. Links often repeat across the same domain (think footer or sidebar links), so finding the most unique linking domains — as opposed to raw link counts — is often a more useful metric for SEOs.
Link counts can be inflated when tools report duplicate links. For example, some tools might report a link found with both HTTP:// and HTTPS:// as two separate links, even though one canonicals to the other. A lower percentage of duplicate links can indicate better data quality.
This is the second study in recent months to determine that Moz link data stands above the rest. In October of 2020, Search Engine Land compared eight SEO tools, and also noted that Moz reports a significantly higher number of linking domains.
Perhaps just as important as the breadth of the data is that Moz tools make managing SEO easier, as these reviews mention:
Carly Schoonhoven, Senior SEO Manager at Obility: “Moz makes my life easier in so many ways. When doing link building, particularly, I absolutely love the link intersect tool. It’s a really great way to find linking opportunities quickly without having to put in a lot of extra effort. I also love that, you know, any data you need is really only just a couple of clicks away, whether it be site errors or backlinks or keywords. It just really is intuitive and makes finding data really fast.”
Kristina Kledzik, SEO Manager at Rover: “Moz has been a critical part of my link building strategies and competitive analysis for five years now, through agency work and in-house SEO. It’s easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.”
Lily Ray, SEO Director at Path Interactive: “I love using Moz Link Explorer to see how potential clients are doing compared to their competitors. You can get as granular as looking at the individual URL level, which is really helpful.”
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.
The post Twitter Acquires Revue – Newsletter Publishing Startup via @martinibuster appeared first on Search Engine Journal.
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
The post Google Ranks Webpages, Not Websites via @countxero appeared first on Search Engine Journal.
Learn how deal-closing SEO agencies form strong client relationships from the get-go and why you need to have an in-depth pre-sales process to succeed.
The post SEO Agency Sales: Understand Your Client’s Needs & Better Pitch Your Services via @seomonitor appeared first on Search Engine Journal.
Google is fighting against Australian legislation to pay news publishers while signing an agreement to pay French publishers. What's the difference?
The post Why Is Google Paying French Publishers but Fighting Australia? via @RebekahDunne appeared first on Search Engine Journal.
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
The post How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step via @LisaRocksSEM appeared first on Search Engine Journal.
