Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.

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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know!

The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.



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Daily Search Forum Recap: April 15, 2021

Here is a recap of what happened in the search forums today...



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Breaking: Google Announces New Dynamic Exclusion Lists via @sejournal, @hoffman8

Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know.

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How to Grow Your Agency with Call Tracking & Analytics via @sejournal, @CallRail

Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy.

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How to Grow Local Business with Call Tracking & Analytics via @sejournal, @CallRail

Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy.

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How to Tell What Readers Want & Give It to Them via @sejournal, @JRiddall

Learn to tap into readers' needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here.

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How to Create an Eye-Catching Instagram Ad via @sejournal, @vandernickr

Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.

The post How to Create an Eye-Catching Instagram Ad appeared first on Search Engine Journal.



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Google Assistant / Duplex Can Complete Your Restaurant Takeout Orders

Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google "Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web."


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Google Local Inventory Snippets Tests Store Location

Google Search can now not only show product results with images, and not only the ratings, pricing and if the product in stock but now Google is also showing if there is a nearby store that is open with that product. Here is a screenshot of this from Brian Freiesleben that he posted on Twitter.


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Google Says Cache View Is An Unmaintained Legacy Feature

Google's Martin Splitt said something we all know to be true for a while now, he said on Twitter that the "cached view is a basically unmaintained legacy feature." I asked Martin if he is cool with me sharing this and he said "yea sure, I think we've said that before too."


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