Daily Search Forum Recap: February 22, 2022

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/cr2Ns5D

Google Strengthens The Pirate (DMCA) Penalty Algorithm

Google sent a document to the U.S. Copyright Office that explains how Google's DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search traffic.

from Search Engine Roundtable https://ift.tt/0mUOhWV

Bing Colorized Backgrounds For Search Ads & More

Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search results.

from Search Engine Roundtable https://ift.tt/XNDweHr

Google Shopping Search Might Not Support Excluding Keywords

Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google's Shopping search results.

from Search Engine Roundtable https://ift.tt/NeO8dlJ

Google Shopping Adds Short Title Attribute

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you're selling, Google said.

from Search Engine Roundtable https://ift.tt/7yldrem