Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
The post Spotify Expanding Podcast Advertising Options via @MattGSouthern appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today...
Tired of constantly defending your SEO budget to the C-suite? This new approach can help you attribute your company’s revenue growth to your SEO efforts.
The post How to Turn SEO Into a Measurable Revenue Generator via @brentcsutoras appeared first on Search Engine Journal.
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.
The post Google: Core Web Vitals Becoming Ranking Signals in May 2021 via @MattGSouthern appeared first on Search Engine Journal.
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to experts.
The post 10 Important PPC Trends to Watch in 2021 via @MrDannyGoodwin appeared first on Search Engine Journal.
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized.
The post 8 On-Page Optimization Techniques That Google Hates via @kristen_vaughn appeared first on Search Engine Journal.
Google's Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool
The post Google’s Mueller on Crawl Rate for Big and Small Sites via @martinibuster appeared first on Search Engine Journal.
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
The post What Makes a Good Landing Page: Calls to Action via @navahf appeared first on Search Engine Journal.
