Advertiser: Google Smart Shopping Campaigns Can Report Fake Revenues

Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click.

from Search Engine Roundtable https://ift.tt/3lldgh9