There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search.
from Search Engine Roundtable https://ift.tt/l5Y14s8
Google Ads Sponsored Products Expand To Include Product Attributes
Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color.
from Search Engine Roundtable https://ift.tt/HZa9kcg
from Search Engine Roundtable https://ift.tt/HZa9kcg
Google Pauses Ads For Russian Advertisers & Serving Ads To Russians
Back in 2022, Google paused showing ads to users in Russia. That still seems to be active, but Google just posted a new message in the Google Ads and Merchant Center help documentation that it has "also paused ads on Google properties and networks globally for advertisers based in Russia."
from Search Engine Roundtable https://ift.tt/4rH6ygJ
from Search Engine Roundtable https://ift.tt/4rH6ygJ
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