Google Merchant Center Tests New Analytics

Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.

from Search Engine Roundtable https://ift.tt/O8VqNiz

Microsoft Advertising To Import Google Ads Conversion Data Automatically

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns.

from Search Engine Roundtable https://ift.tt/LOiIKzr

Google Ads API Version 17 Now Available

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.

from Search Engine Roundtable https://ift.tt/y6OgRlV