Daily Search Forum Recap: September 24, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads changed its keyword matching again...

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Google Search Update 9/16, Google Search Console Bugs, Google Ads Keyword Matching & More

This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now. Google said do not remove old news articles from your site for SEO reasons...

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Google Ads Phrase & Broad Match Keyword Preferability & BERT

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.

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Microsoft Advertising New Search Ad Attributes For Marketing With Purpose

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility.

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Confirmed Google Ads Outage Causing Billing Confusion

Google confirmed there was an "account outage issue" that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their stats and billing reports.

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