Microsoft reported its fourth-quarter 2026 earnings, showing that its search and advertising revenue was up 10%, indicating its ad growth was 2 points lower than the previous quarter. The previous quarter it was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.
from Search Engine Roundtable https://ift.tt/KiTebXS
Google Ads Lead Journey Mapping
Google Ads posted details about a new feature it calls "Lead Journey Mapping." Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.
from Search Engine Roundtable https://ift.tt/xin5Sb9
from Search Engine Roundtable https://ift.tt/xin5Sb9
Google Ads Budget Panel
Google Ads has introduced what it calls "Budget Panel," which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel "provides customized budget recommendations to optimize campaign performance and prevent low starts."
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from Search Engine Roundtable https://ift.tt/5xGAyrE
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