Google Ads posted details about a new feature it calls "Lead Journey Mapping." Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.
from Search Engine Roundtable https://ift.tt/xin5Sb9
Google Ads Budget Panel
Google Ads has introduced what it calls "Budget Panel," which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel "provides customized budget recommendations to optimize campaign performance and prevent low starts."
from Search Engine Roundtable https://ift.tt/5xGAyrE
from Search Engine Roundtable https://ift.tt/5xGAyrE
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