Google: Longer Anchor Text Is Not Better But May Provide More Context

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.

from Search Engine Roundtable https://ift.tt/3qfJI7F