Google: We're Getting Better At Languages & Location Without Hreflang

Google's John Mueller said on Twitter that "anecdotally, it feels like we're already doing much better with getting languages & location right, even without hreflang or geotargeting settings." This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.

from Search Engine Roundtable https://ift.tt/3KwamTF