DeepRank Is Google's Codename For BERT

Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark "they named their project DeepRank after the deep learning methods used by BERT and the ranking aspect of Search." DeepRank is BERT, at least the name of the project used internally to get BERT implemented into Google Search.


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November 2020 Google Webmaster Report

Last month was pretty busy, we had Google's big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)...


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Google Goes Deep On Dupe Detection & Canonicalization

This morning our Google friends, John Mueller, Martin Splitt, Gary Illyes and also Lizzi Harvey (Google's technical writer) posted a new podcast. It was obviously fun to listen to but in it, Gary Illyes went super deep on how Google handles duplicate content detection, i.e. dupe detection and then the canonicalization. They are not the same thing.


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Behind The Scenes: Google Product Expert Virtual Summit 2020

Mihai Aperghis, an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Product Expert Virtual Summit the other week. He has written this blog post and I am posting it here as a super rare guest post on this site. Why? (1) Mihai rocks and (2) this site is about community and Product Experts are the essence of the Google community.


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When SEOs Use To Meet Up

SEO Meet Up


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