YouTube Launches Audio Ads to Reach Music & Podcast Listeners via @MattGSouthern

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.

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6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.

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9 PPC Mistakes That Impact Success via @coreydmorris

Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.

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Why There Are So Few Vice Presidents of Search Engine Optimization via @gregjarboe

Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn't the norm today. Find out why here.

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Google Search Ranking Algorithm Update November 17th & 18th?

I am seeing some evidence of another unconfirmed Google Search Ranking algorithm update starting around November 17th, yesterday, and progressing through today, November 18th. There is chatter within the SEO forums and social media and many of the tools are showing spikes, some really significant spikes on November 17th and/or 18th.

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Google Ads Automatically Changing Some Campaigns Without Documenting In Change History

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in "Auto Applied Recommendations Control Center" and because of that, the changes were being made.

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Google Updated Remove Outdated Content Tool

Google has also updated the remove outdated content tool. Google said the update is more visual, saying "we freshened the tool interface and also made the existing capabilities more intuitive to use."

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Google Ads Smart Bidding Adds Predictive Simulators, Recommendation & Reporting

Google has added a bunch of features to Google Ads Smart Bidding including predictive simulators, recommendations, and reporting improvements. Here is what is new.

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Who Is Alex Trebek Google Search Easter Egg

As you know, Alex Trebek passed on a couple weeks ago, after a public battle with cancer. On November 16th, I believe, Google added a little easter egg to the search results for a search on his name - Alex Trebek. The "Did you mean" result added "WHO IS" to the result.

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