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Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro
Posted by KerryDuggan
So we meet again, keyword research...
Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant.
Google's algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query.
I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more.
We want our customers to know the most effective ways to use Moz Pro to get keyword data, so we’ve put together these Daily Fix videos to help you do just that! I would love to hear your opinion on fulfilling search intent and what has yielded good results for your website, so speak to you in the comments section!
Keyword suggestions groups
Is there any way to find keywords that have a similar meaning or are broadly related in meaning so I can focus on similar keywords? How can I see the volume of a group of similar keywords?
In this Daily Fix, Emilie guides you through how to use the “Grouped keywords” filter in the Keyword Explorer tool.
The “Grouped keywords” filter gives you an idea of the volume for your area of interest, rather than focusing solely on the volume of one keyword.
Content suggestions
Does Moz have anything to help me create better content relating to my keywords, or to help me start my keyword competitive analysis?
In this Daily Fix, Megan shows us how to use the content suggestions section in the Page Optimization tool to help build better content in relation to your keyword topic.
This can also help you get ideas for keywords to research based on the content suggestions provided.
This section is based on a specific URL and keyword pairing, and shows other keywords commonly found in the highly-ranked search results which contain your initial keyword.
Keyword opportunities
What keywords am I ranking for that I’m not aware of?
What if I start ranking for other keywords after I create my campaign, does Moz track this data?
In this Daily Fix, Emilie explains how to find keywords that may be sending your site traffic, and for which your site is already ranking but you’re not tracking.
Click on the “Track” button to add these opportunities to your campaign, and start collecting data to see where you’re ranking for each keyword.
Finding ranking keywords
How do I know what I’m already ranking for?
How can I see what keywords my competitors are ranking for?
In this Daily Fix, I demonstrate how to find any website’s ranking keywords. You can see your website’s ranking keywords, or find those of competitors. You can also see pages associated with ranking positions, which will help with content ideas.
Having this information allows you to start your competitor analysis. You can use your keyword list feature and have a list for each competitor to get a better understanding of potential keyword opportunities available to you.
The keyword list overview helps to compare metrics across groups of keywords, which will help you see low hanging fruit.
Filtering keywords
Can Moz give me suggestions of keywords I might not have thought of? How do I know what questions my customers could be asking?
In this Daily Fix, Michael shows you how to use the suggestions filter in Keyword Explorer to find useful keywords. This can be a great source for content suggestions, example ideas for your blog, or potential FAQs on your website.
It can also help you find topics that are related to your keyword so you can provide the content your customers really want to see.
Want to try the Moz Pro tool? First sign up for our 30 day free trial and then book a walkthrough with one of our onboarding specialists.
We would love to hear about your SEO goals and how we can help!
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The Top 25 Movies About Social Media to Add to Your Watch List via @martinibuster
Check out our updated list of top 25 movies about social media. You'll find something to watch across a range of genres.
The post The Top 25 Movies About Social Media to Add to Your Watch List via @martinibuster appeared first on Search Engine Journal.
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Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]
Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot traffic back to Google searches? Click to Collect, is this a local search KPI? Recommendations for streamlining GMB certification. Local Search: Tips for location page optimizations? What to avoid with local on-site SEO? Is localized expert content effective and scalable?
The post Local SEO & Google My Business Optimization with Amanda Jordan [Podcast] appeared first on Search Engine Journal.
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Daily Search Forum Recap: November 20, 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O'Clock, Twitter adds a fleeting new feature, YouTube can now put ads on videos that don't have monetization enabled, and more.
The post Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
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3 Ways to Use Chrome DevTools for SEO Troubleshooting via @richiesnippets
With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it.
The post 3 Ways to Use Chrome DevTools for SEO Troubleshooting via @richiesnippets appeared first on Search Engine Journal.
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How Important Is an H1 Tag for SEO? via @searchmastergen
Find out how important an H1 tag is for SEO today. Here's what headers on pages mean and how they are viewed by search engines.
The post How Important Is an H1 Tag for SEO? via @searchmastergen appeared first on Search Engine Journal.
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What Google’s Quality Rater Guidelines Tell Us About UX via @MaddyOsman
Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website.
The post What Google’s Quality Rater Guidelines Tell Us About UX via @MaddyOsman appeared first on Search Engine Journal.
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Google Algorithm Update, Core Update By Years End, Passage Indexing & Manual Actions
This week, we had another unconfirmed Google algorithm update on November 17th and 19th. Google said there may not be another core update before the end of the year. Google said some updates can be jarring...
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Microsoft Bing Adds Green Secure Label To Search Results
I am not sure if this is a test or if everyone can see it, but I see a green "secure" label in the Microsoft Bing search results for search results that are over HTTPS. I don't believe even Google ever tested a secure label in the search results, although Google does have an HTTPS ranking boost.
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