SEO

Google Ads Lead Form Now Triggers On Headline Click

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or click on the headline of the ad, as opposed to a sublink.

from Search Engine Roundtable https://ift.tt/3qa8KEA

Google Video On Image SEO In Detail With 12 Tips

Google's John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I've seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.

from Search Engine Roundtable https://ift.tt/3a6wJ1T

Google Search Tests Dark Mode Theme Controls

I believe since December 2020, Google has been testing a dark mode theme in the Google Search results. Now I am seeing Google test a toggle to turn on and off the dark mode theme.

from Search Engine Roundtable https://ift.tt/2Z6i4xr

Google Search May Use Core Web Vitals Data From Noindexed Pages

Google may or may not use the Core Web Vitals metrics from pages not within Google's indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.