Daily Search Forum Recap: February 18, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.

The post Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern appeared first on Search Engine Journal.



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Responsive Search Ads Are Now Default Type for Google Ads via @SusanEDub

Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.

The post Responsive Search Ads Are Now Default Type for Google Ads via @SusanEDub appeared first on Search Engine Journal.



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YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern

YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.

The post YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern appeared first on Search Engine Journal.



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Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin

GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here's how.

The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal.



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How to Perform a SWOT Analysis for SEO via @JRiddall

Here's how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search.

The post How to Perform a SWOT Analysis for SEO via @JRiddall appeared first on Search Engine Journal.



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Structure Best Practices: How to Create Your Campaigns & Ad Groups via @digital_future

Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.

The post Structure Best Practices: How to Create Your Campaigns & Ad Groups via @digital_future appeared first on Search Engine Journal.



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Google Passage Based Ranking Causing Minimal Impact So Far

I see a ton, absolutely a ton, of confusion in the SEO industry around the Google launch of passage based ranking. A reminder, according to Google, passage based ranking launched in the US English results in the afternoon of February 10th PST time. But honestly, I do not see any signs of any update rolling out after that time, not until much later.


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Google To Facebook: Australian Publishers Choose To Appear In Google Search

Yesterday, Facebook took a bold move and announced it's banning Australians from sharing and viewing news and all users from sharing from and viewing Australian news pages. But one thing it added was why Google may decide to take a different step.


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Google Can Process JavaScript Redirects But Be Concerned About Other Search Engines

Google's Gary Illyes said that Google Search can process JavaScript redirects but Google still does not recommend using JavaScript redirects because other search engines might not pick up on it.


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