Google: We Don't Announce Deprecating Ranking Signals

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some other things. But generally, it is rare to see Google say we no longer use X as a ranking signal.

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A Beginner’s Guide to Shopping Ads via @PPCKirk

Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.

The post A Beginner’s Guide to Shopping Ads via @PPCKirk appeared first on Search Engine Journal.

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Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.

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Google To Discontinue Showcase Shopping Ads On April 1st

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said "starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports."

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Google Showing Fewer Featured Snippets Since February 19th

Google seems to be showing fewer featured snippets in the search results since February 19, 2021. All three tools that I am aware that track featured snippets all showed a significant decline in the percentage of search results with featured snippets.

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The Google Usability Van

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