Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them.

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SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd

It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.

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Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them.

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SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd

It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.

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Brave Browser to Launch Its Own Search Engine via @MattGSouthern

Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results.

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Daily Search Forum Recap: March 5, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Fun Video: How Google Changes Since 1998

Google just posted a short four-minute video on how Google has changed since it first launched in 1998. In short, it is about going from ten-blue links to a giving you a much richer search experience with answers.


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Google Ads App Gets New Features After 3 Months of No Updates via @MattGSouthern

The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.

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A Social Platform Built For Good? via @RebekahDunne

Will this new social media platform help users in a way that no other platform does? Should the likes of LinkedIn and Twitter be worried?

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Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!

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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27

A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.

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How to Boost Shared Value with Integrated vs. Siloed Marketing via @andybetts1

Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know.

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WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster

A new update to the Gutenberg editor improves WordPress Core Web Vitals

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Why Do People Visit Websites Today? via @JulieJoyce

People are spending more and more time online. Read on and learn about the top eight reasons people visit websites these days.

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Search Buzz Video Recap: Two Google Ranking Updates, Core Web Vitals, Google Ads Notifications, Semrush IPO & Ginny Marvin Goes To Google

It was a busy week in our search industry on so many levels but I kick off this recap with the monthly Google webmaster report. Then I go into not just one but two different unconfirmed Google algorithm updates that were spotted this week...


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New Google Ads Evasive Ad Content Policy

Google is starting a new Google Ads content policy called "Evasive Ad Content." Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos; prohibit usage of invisible UNICODE characters in ads that add no value to the ad content for users; and disallow manipulations of images or videos to hide policy violating content.


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