Two tips on how to ensure a successful site migration according to Google's John Mueller
The post Google’s Mueller on Keys to a Successful Site Migration via @martinibuster appeared first on Search Engine Journal.
Posted by M.Cole
Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary.
One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool. But you can also get great insight from exported Moz Pro data.
To help ensure that you’re doing all you can to maximize the value of your exported data, we’ve created a handy collection of Daily SEO Fix videos. Remember, if you’d like to speak directly with a member of our onboarding team, you can book a personalized, one-on-one Moz Pro walkthrough.
What’s the most beneficial thing you’ve learned from your exported Moz Pro data? Let us know in the comments!
When analyzing your keywords, you may sometimes want to focus on the performance of a certain subfolder of your site.
In this video, Jo guides you through exporting a CSV of ranking keywords, and filtering to identify keywords for a specific subfolder.
This gives you the ability to focus on ranking keywords that are relevant to what you’re currently working on.
In this Daily Fix, Emilie takes us through filtering your keywords prior to export.
Filtering your keywords allows you to hone in on the keywords that you’re ranking highest for, in addition to keywords that have a high monthly volume and low difficulty score.
In this video, I show you how to export a CSV of your rankings keyword data.
Exporting a CSV from the rankings section of your Moz Pro Campaign allows you to see a detailed overview of how your tracked keywords are performing.
You can also filter these keywords by label to analyze a specific group of keywords.
In this Daily Fix, Jo explains how to export a site’s page URLs, titles, and descriptions to a CSV with Moz Pro.
This is super helpful for a content audit, as it gives you a great overview of every page that we’ve been able to crawl on your site.
In this video, Maddie shows you how to export a CSV of your followed links.
It can be beneficial to view the links that are passing link equity through to your site and contributing to your Page Authority and Domain Authority.
By doing this, you can get a better idea of whether you need to work on building more followed links to your site.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.
The post 44 Free Tools to Help You Find What People Search For via @annaleacrowe appeared first on Search Engine Journal.
Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent.
The post How People Search: Understanding User Intent via @TaylorDanRW appeared first on Search Engine Journal.
SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them.
The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal.
It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.
The post SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd appeared first on Search Engine Journal.
SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them.
The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal.
It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.
The post SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd appeared first on Search Engine Journal.
Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results.
The post Brave Browser to Launch Its Own Search Engine via @MattGSouthern appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.
The post Google Ads App Gets New Features After 3 Months of No Updates via @MattGSouthern appeared first on Search Engine Journal.
Will this new social media platform help users in a way that no other platform does? Should the likes of LinkedIn and Twitter be worried?
The post A Social Platform Built For Good? via @RebekahDunne appeared first on Search Engine Journal.
The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!
The post Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.
The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal.
Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know.
The post How to Boost Shared Value with Integrated vs. Siloed Marketing via @andybetts1 appeared first on Search Engine Journal.
A new update to the Gutenberg editor improves WordPress Core Web Vitals
The post WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster appeared first on Search Engine Journal.
People are spending more and more time online. Read on and learn about the top eight reasons people visit websites these days.
The post Why Do People Visit Websites Today? via @JulieJoyce appeared first on Search Engine Journal.
