Google Merchant Center: A Local SEO Goldmine for Retailers via @sejournal, @localseoguide

Learn how multi-location retailers can use Google Merchant Center to uncover a treasure trove of data to power local SEO campaigns.

The post Google Merchant Center: A Local SEO Goldmine for Retailers appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2QlMpXS

Bug in How Google Detects Soft 404s May Be Causing Traffic Losses via @sejournal, @martinibuster

A recent update to how Google detects soft 404s is resulting in innocent websites losing their rankings

The post Bug in How Google Detects Soft 404s May Be Causing Traffic Losses appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3mMNWCo

Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals via @sejournal, @hoffman8

Google shared information about the Privacy Sandbox's most recent conversion measurement proposals - here's what we know.

The post Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3dahjvd

Google: After Rendering; Focus On If Your Site Adds Value Over Others

Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core web vital scores, if you are using AMP, nor your database size. After you know that Google can access and render your pages, the next step is making sure your content adds value over the competition.

from Search Engine Roundtable https://ift.tt/3mBRdUY

Google Has Changed Cumulative Layout Shift Metric

Google has made changes to how it calculates the CLS, cumulative layout shift, metric within core web vitals. Specifically maximum session window with 1 second gap, capped at 5 seconds. This was done to make it "more fair for long running pages and single page apps," Malte Ubl from Google said.

from Search Engine Roundtable https://ift.tt/3uIFjLU

Microsoft Bing Can Crawl Parameterized URLs Occasionally

Frederic Dubut from Microsoft said Bing "may still crawl parameterized URLs occasionally." He said that the "most common parameters are taken into account in indexing" but it still may crawl the other parameterized URLs here and there.

from Search Engine Roundtable https://ift.tt/3dTUtHo

Google Search Console Office In Tel Aviv Partially Opens Back Up

from Search Engine Roundtable https://ift.tt/3a3dFkN

How Often Is Core Web Vitals Ranking Factor Calculated? via @sejournal, @martinibuster

Is the Core Web Vitals ranking factor updated on a real-time basis or is it rarely updated?

The post How Often Is Core Web Vitals Ranking Factor Calculated? appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3dXX2rF

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.

from The Moz Blog https://ift.tt/3a5IWU7