SEO

Google Soft 404 Detection Bug May Be Causing Ranking Issues In Google Search

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search.

from Search Engine Roundtable https://ift.tt/3sbpsUo

Google Podcast On Search Serving, Debugging SEO, Hreflang Complexities & More

Google's John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the process he used to demo debugging SEO issues. John Mueller spoke about the complexities of using hreflang and so much more.

from Search Engine Roundtable https://ift.tt/2PSL1fr

Google Product Reviews Update May Impact Your Discover Traffic

Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Google Discover traffic. The answer is yes, yes it can.

from Search Engine Roundtable https://ift.tt/2RqFDjS

Google Ads Will Apply Recommendations Automatically If Opted In

Google announced that it is rolling out the option to apply recommendations automatically, that is, if you opt in to this feature. Google said "many of you that reviewing and implementing recommendations can be time consuming," so Google is going to give you an option to just trust them 100% completely and let Google just apply those recommendations.