Google Local Inventory Snippets Tests Store Location

Google Search can now not only show product results with images, and not only the ratings, pricing and if the product in stock but now Google is also showing if there is a nearby store that is open with that product. Here is a screenshot of this from Brian Freiesleben that he posted on Twitter.

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Google Says Cache View Is An Unmaintained Legacy Feature

Google's Martin Splitt said something we all know to be true for a while now, he said on Twitter that the "cached view is a basically unmaintained legacy feature." I asked Martin if he is cool with me sharing this and he said "yea sure, I think we've said that before too."

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Google Search Tweaks Knowledge Panel & Filter Design

Yesterday Google tweaked the design for when it shows knowledge panel information in the search results. On desktop search, it is showing these search result filter buttons that swap in the filtered results at the top, as opposed to anchoring you down to the specific section in the search result listings.

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Google Ads Insights Page Available To All

After several months of teasing and testing and rolling out betas, the new Insights page is now available to all Google Ads advertisers no matter where on the planet they live. Google said that starting on April 14th, yesterday, "the Insights page is available to all advertisers globally."

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Wearing A G Belt At The Google Office

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Google Research Paper Reveals a Shortcoming in Search via @sejournal, @martinibuster

New research highlights a little known area of information retrieval that Google hasn't quite succeeded in.

The post Google Research Paper Reveals a Shortcoming in Search appeared first on Search Engine Journal.

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How to Use Low Search Volume Keywords to Optimize B2B Tech Content

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.

from The Moz Blog https://ift.tt/3soYUPn