Soft 404s Or Noindex Empty Pages For Google

Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index it and treat it as a soft 404?

from Search Engine Roundtable https://ift.tt/3dq61TM

Google: User Generate Content Products Reviews Will Have A Hard Time Ranking Well

Google's John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter "the focus there is clearly on reviews from experts. Keeping the quality of a UGC site high is hard, I don't have a simple solution."

from Search Engine Roundtable https://ift.tt/3uMUuUi

Wrong Dates In Google Search Results Does Not Imply Site Quality Issues

Google can show the wrong date in the search results snippets. We've covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it does not mean Google has quality issues with your website. It just means Google is not able to figure out the right date of that page.

from Search Engine Roundtable https://ift.tt/3ttTiow

Schwartz Wrote A Book On SEO

from Search Engine Roundtable https://ift.tt/3sjzLpj

Google Search Might Be Having Temporary Issues Serving Web Stories

Google might be having some issues with serving Web Stories in Google Search now. This started last night, maybe around 7pm ET. Some publishers have been complaining that the Web Stories were not surfacing in Google Search for trending topics and traffic around Web Stories slowed last night.

from Search Engine Roundtable https://ift.tt/3tqihZZ

What are the Makings of a High-Quality Link?

What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.

from The Moz Blog https://ift.tt/2Qv0GBi

Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.

The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal.

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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know!

The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/32kHHvW