Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business via @sejournal, @martinibuster

Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising

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Facebook Shares 4 Ways It’s Improving News Feed Ranking via @sejournal, @MattGSouthern

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds.

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Google Web Stories WordPress Plugin Updated With Embedding Capabilities via @sejournal, @MattGSouthern

Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages.

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Daily Search Forum Recap: April 22, 2021

Here is a recap of what happened in the search forums today...



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What is Conversion Rate Optimization (CRO)? A Beginner’s Guide via @sejournal, @seocopychick

Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more users into customers and clients with CRO.

The post What is Conversion Rate Optimization (CRO)? A Beginner’s Guide appeared first on Search Engine Journal.



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BigQuery Hack to Track Total Rankings in Data Studio via @sejournal, @seocounseling

Tired of not being about to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack!

The post BigQuery Hack to Track Total Rankings in Data Studio appeared first on Search Engine Journal.



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How to Use Website Traffic Analysis for Persona Development via @sejournal, @AdamHeitzman

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.

The post How to Use Website Traffic Analysis for Persona Development appeared first on Search Engine Journal.



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Google Tests Local Car Listings From Dealerships

Google seems to be testing launching a new local feature to let car dealerships showcase their local car and auto inventory on Google Search. This was spotted by Jim Kreinbrink and Dan Shure shared this screenshot below.


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Google Product Reviews Update Still Seems To Be Rolling Out

Today is two weeks since Google began rolling out the new Google Products Reviews Update. From our early reports, this was a big update and I even posted more data on Search Engine Land about how big. I initially thought the rollout seemed to be isolated to the first few days after it launched but it seems to have kicked up again in the past couple of days.


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Google Search COVID Vaccinations Data Source Asks Google For A Link

So if you search for COVID vaccination information in Google Search, Google gives you these lovely charts of how many people have been vaccinated by country, state, etc. But the organization that is providing this data is named Our World in Data and the founder, Max Roser, asked Google that if they want to use its data, can they at least link to the organization's website and not github?


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