Google Advice On How To Optimize Images While Not Hurting Image Search Rankings

Google's John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. John posted several tweets on Twitter with the information.

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Local SEOs Not Seeing Unusual Google Local Ranking Fluctuations

Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not noticing the changes with their clients.

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Google Tests Trending Searches In Google Discover

Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is:

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Google Ads Customer Match Now Has Real-Time Match Rates

Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with Customer Match.

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YouTube Red Slide

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Local Justifications Are a Big Deal and You Can Influence Them

Today, we’ll demonstrate the prominence of the fascinating business listing feature known as "local justifications", and show how they can help you to stand out from local SERP competitors in exciting ways!

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