Google Adds Links To Featured Snippets Leading Back To Google Search Results

Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query.

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The 6 Most Important PPC KPIs You Should Be Tracking via @sejournal, @hoffman8

PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.

The post The 6 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

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Vlog #118: Justin Abrams On Customer Success From Mountain Climbing To SEO Technology

Justin Abrams is a Senior SEO Consultant at BrightEdge and also the co-founder of Cause of a Kind. I had the honor to host him outside of my office on my birthday. He is such a smart and personable individual that really has a passion for his customers and their work...

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Google Ranking Algorithm Update; Is It Product Reviews Related?

Starting around Friday, April 30th but really spiking a lot on Saturday, May 1st, we are seeing signs of another big Google search ranking algorithm update. There are signs that this update had a big impact on the Product Reviews update as well. It is hard to say if they are separate or maybe Google rolled out something, unconfirmed, that impacted product reviews and other categories of sites?

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Google Advice On How To Optimize Images While Not Hurting Image Search Rankings

Google's John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. John posted several tweets on Twitter with the information.

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Local SEOs Not Seeing Unusual Google Local Ranking Fluctuations

Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not noticing the changes with their clients.

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