Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8

Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here's what we know.

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Verizon To Sell Yahoo & AOL For $5 Billion After Buying Each For ~$5 Billion

In 2015 Verizon bought AOL for about $4.4 billion while AOL was under Tim Armstrong's leadership. Then in 2016, Verizon bought Yahoo for about $4.83 billion while Yahoo was under Marissa Mayer's leadership. Now, in 2021, Verizon is selling 90% of both companies to a private equity firm for a total of $5 billion.

from Search Engine Roundtable https://ift.tt/3ugVVuc

Most SEOs Use DNS Or HTML Verification In Google Search Console

Google offers numerous ways to verify your website with Google Search Console. Jackson Lo asked on Twitter which is your preferred method and without surprise, most SEOs said that they prefer DNS and HTML tag verification over the others.

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Google: Rel External, Noopener & Noreferrer Do Not Impact Your SEO

Google's John Mueller confirmed that using a rel=external, rel=noopener and/or a rel=noreferrer have no impact on your Google search rankings or SEO. John said on Reddit that there is "no effect" by adding those link attributes to your hyperlinks.

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Taiwan Burger At Google

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YouTube Allows Videos to Be Sampled by Default via @sejournal, @martinibuster

YouTube creators shocked to learn their content is opted-in to allow free use of their videos for YouTube Shorts

The post YouTube Allows Videos to Be Sampled by Default appeared first on Search Engine Journal.

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Google Announces it Uses Spam Fighting AI via @sejournal, @martinibuster

Artificial Intelligence offers "unprecedented potential to revolutionize" spam fighting. Blocks estimated 99% of spam from search results

The post Google Announces it Uses Spam Fighting AI appeared first on Search Engine Journal.

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Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

from The Moz Blog https://ift.tt/3nMMqQV

Research Discovers Insights into Local Search Success via @sejournal, @martinibuster

Research of pandemic influenced shopping trends reveal importance of using trends unique to your business to support data driven changes

The post Research Discovers Insights into Local Search Success appeared first on Search Engine Journal.

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