How to Calibrate Your Brand Voice to Your SEO Advantage

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.



from The Moz Blog https://ift.tt/2R9Rjrx

How to Advertise in Newsletters: A Beginner’s Guide

Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here's what you need to know to get started.

The post How to Advertise in Newsletters: A Beginner’s Guide appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/3vXEaR7

YouTube Shorts Launches 4 New Creation Tools via @sejournal, @MattGSouthern

YouTube is rolling out its in-app creation tools for Shorts videos to all US users, and adding four all-new features.

The post YouTube Shorts Launches 4 New Creation Tools appeared first on Search Engine Journal.



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Daily Search Forum Recap: May 10, 2021

Here is a recap of what happened in the search forums today...



from Search Engine Roundtable https://ift.tt/2RHQNRk

Content Delivery Network (CDN): What It Is & How It Works via @sejournal, @_kevinrowe

What is a content delivery network (CDN), how does it work, and what are the implications of CDNs on SEO? Learn more here.

The post Content Delivery Network (CDN): What It Is & How It Works appeared first on Search Engine Journal.



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How to Get Started on Microsoft Ads Audience Network via @sejournal, @navahf

Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here's what you need to know.

The post How to Get Started on Microsoft Ads Audience Network appeared first on Search Engine Journal.



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New Tool From Wix Helps Improve Website Accessibility via @sejournal, @RebekahDunne

The responsibility for ensuring full site accessibility does not lie with web devs alone. Wix has released a new tool to improve accessibility.

The post New Tool From Wix Helps Improve Website Accessibility appeared first on Search Engine Journal.



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Vlog #119: Justin Abrams On Human Experience Marketing & Adaptation of Technology

In part one with Justin Abrams, the Senior SEO Consultant at BrightEdge and also the co-founder of Cause of a Kind...


from Search Engine Roundtable https://ift.tt/3xXAjFv

Google Search Ranking Algorithm Tremors On May 7th & May 9th

I am seeing an increase in chatter amongst the SEO industry around a possible Google search ranking algorithm update around Friday, May 7th and then again on Sunday, May 9th. Even some of the tools are showing the changes as well. But it doesn't seem to be a massive update, like some previous Google updates.


from Search Engine Roundtable https://ift.tt/3faIRQT

Google Search Console Bug: Insufficient HTTPS Coverage On Your Site

For the past couple of weeks or so, well, really since page experience report launched in late April in Google Search Console, there has been a bug with some sites over HTTPs. The error is "Insufficient HTTPS coverage on your site" and it is a known bug with the report that Google will fix.


from Search Engine Roundtable https://ift.tt/2RDpAj0