10 Elements of Good SEO Copy via @sejournal, @JuliaEMcCoy

What does it take to craft high-return SEO copy? Learn all the steps in putting together a high-ranking piece of content in this guide.

The post 10 Elements of Good SEO Copy appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/2RpFSfH

Google Shopping I/O: Shopping Graph, Shopify Integration, Google Lens & More

At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more.


from Search Engine Roundtable https://ift.tt/3hGBOC8

Google Maps Will Tailor Results For You & Time Of Day

Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and who the searcher is. Google said "soon Maps will tailor what you see on the map based on things like the time of day or where you are."


from Search Engine Roundtable https://ift.tt/3oAmCbu

Google: We're Crawling Half Of The URLs Over HTTP/2

Google's John Mueller said in his I/O talk that Google is now crawling "more than half of all URLs with HTTP/2." GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what GoogleBot crawls is done over HTTP/2.


from Search Engine Roundtable https://ift.tt/3yr43e7

JohnMu In Google I/O Adventure Game

Google I/O Adventure Game


from Search Engine Roundtable https://ift.tt/3413sC4

Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data

The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal.



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Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care

In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!



from The Moz Blog https://ift.tt/2SUaZQD

Research Papers May Show What Google MUM Is via @sejournal, @martinibuster

Clues to how Google MUM works may be described in recent machine intelligence research

The post Research Papers May Show What Google MUM Is appeared first on Search Engine Journal.



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Daily Search Forum Recap: May 19, 2021

Here is a recap of what happened in the search forums today...



from Search Engine Roundtable https://ift.tt/3ovJpoA